From: Adam Dowd

Date: Wednesday, 03/12/2025

Subject: The old lead gen methods aren't working for brokers...

Lead generation is a minefield.

Every man and his dog seems to have a war story about a lead provider who didn’t deliver leads, they’ve given social media ads “a crack”, or they are getting leads already but the “quality just isn’t there”.

Well, here’s the reasons why it’s such a difficult proposition in 2025 and will continue to be:

- Social media is now littered with brokers offering a “home loan health check” or to book a call with them (even though the lead has no idea who they are or why they should talk to them)

- If a lead has clicked on one broker ad, they’ve very likely clicked on dozens of others - so how do you stand out in this noise?

- There is no clear or compelling reason for leads to want to speak with you specifically and ideally, sooner rather than later

- Brokers think that if they ask leads a heap of questions up front they’ll get a better quality lead - but really all they get is a more expensive lead who still has no real reason to want to talk to you

- And even if a broker does generate a lead they’re likely “doing other stuff” when that lead comes in - and studies show that a lead is 391% more likely to convert if contacted within 1 minute of becoming a lead.

I’ve been doing lead generation for mortgage brokers for over 5 years now and have updated our service offering regularly when the market demands it.

And like I wrote above this video, it’s not 2021 anymore and we can’t just slap an ad up with a sharp interest rate and expect business to rain down from the sky.

So once again, we find ourselves updating the way we do things…

We create unique angles and offers the market has never seen before, to command attention and lower our costs.

This also allows us to increase the lifetime value (LTV) of the customers our brokers bring in, which is super important when doing paid lead generation.

We hold the brokers name, business and unique personality front and center of all ads, landing pages and communications the lead receives,

Because mortgage broking is a people-business, and you are the differentiating factor!

We give qualified leads a clear and compelling reason to want to speak with you specifically and with a degree of urgency -

Using an automated process so all you have to do is show up to booked appointments.

And we deploy trained AI employees so that leads are contacted immediately after entering their details so they feel well looked after - improving the leads experience with your business right from the start…

So you don’t have to drop everything every time a lead comes in for fear of missing out.

It's the same system our top performing broker has used throughout 2024 and 2025 to generate an additional $10M in approved lending from about $7,500 in ad spend, delivering about a 10X return on his ad spend.

Now, I’m not going to bore you to tears talking here trying to convince you - you either are ready to add social media lead generation as a source of new enquiry to your business, or you’re not.

If you are, our Broker Branded Leads system;

1) Promotes you and your business

2) Sets you aside from every other broker on social media

3) Lowers lead acquisition cost & motivates leads to speak with you directly

4) Automatically follows up with your new leads

Plus,

- We deliver a daily lead summary email to consolidate and streamline your lead follow up (because we do recommend putting in personal calls combined with our AI automated follow up as well)

- We provide partnership introductions to related professionals to increase your earnings per client - this is worth $$$$ thousands on its own

- After setup, we offer a range of management & maintenance options, so you’re not locked in to paying thousands of dollars every month

Now in full transparency, you will likely need one or two deals to go through to cover the cost of our setup,

But after that, the ROI from this system just continues to grow.

You have the flexibility to increase or decrease new enquiries as you wish,

And you’ll have a predictable method to grow your business.

If you are serious about adding lead generation to your business and you have questions, or you’re ready to get your own system in place in the next 30 days, click the button below this video to schedule a call with me where we can discuss the next steps.

I look forward to speaking with you soon.